Ford’s $30,000 EV Will Soon Drive Itself on Highways: How Level 3 Autonomy is Going Mainstream

Ford's $30,000 EV

Ford is developing a new EV on a low-cost “Universal EV Platform” that is expected to start at about USD 30,000 and later support Level 3 “eyes‑off” autonomous driving on highways. This ambitious move represents a watershed moment in the automotive industry, where advanced autonomous driving capabilities—once exclusive to premium luxury vehicles—are finally becoming accessible